With YouTube touted as the #2 search engine behind Google, video content is already an important part of any comprehensive PR and marketing campaign.
I just finished reading Online Video: Why We Advertisers Have It All Wrong and the author, Kevin J. Nalty lists out some very valid points on using videos. Whether you are interested in using video for branding or simply want to know what mistakes to avoid, this article is a good read for both the beginner and the person who has already cannon balled into the deep end of the pool.
The ways in which video can be used to make a person, business or product well known and well thought of are varied and numerous, but in order to be as effective and efficient as possible in a world of ever shrinking PR and marketing budgets it is a must that you understand how to use this tool to create the biggest effect possible.
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