Based on the follow Hub-Spot stats,
"Those who blog see:
55% more visitors to their website.
97% more links to their website which is a primary factor in where your website shows up in search results. (Want a higher ranking, get quality links to your site).
434% more indexed pages – this is the number of pages that show up in search engines. Just because you have a site doesn’t guarantee it is being indexed (findable). Just because some of your pages are in search engines doesn’t mean all of your pages are."
Janet Meiners Thaeler wrote an easy to read article on the potential return on investment from a blog for a small business.
I know from personal experience that having a blog can be very beneficial to a business or a cause and these statistics will help me better enlighten potential and existing clients on the benefits of blogging.
Additionally, like Janet I must agree that a business, cause or person must be suited for blogging for it to work. Nobody likes to go online looking for something and finding a bunch of stale, boring pages from people and companies jumping on the blog band wagon.
With that said, "Happy Blogging!"
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