Getting the Most Out of Social Media

I just finished reading "Yes, CEOs Should Facebook And Twitter"on Forbes.

This was a fantastic and very well thought out look at how top executives and business owners can use these platforms to their advantage.

In case you haven't noticed, social networking is not just for teenagers anymore. It is a fast paced, exciting and valuable new means of attracting attention, maintaining relationships (personal and business) and generating new business.

These tools can be used to market, brand and make known your products and services to thousands of people with the click of a button. Used wisely they are exactly what this economy needs. Used unwisely they can be a PR nightmare.

The solution is simple, before you start to Tweet or use any other social media tool you must have a well thought out plan that not only incorporates the new online methods such search engine marketing and social media branding but also the basic tried and true methods of PR, marketing and publicity. Having such a plan as well as monitoring the results of your social media actions will ensure that your time online is well spent.