Saturday, March 14, 2009

The First Step in Creating a Search Engine Marketing Campaign that Gets Results

The number of new ways to connect, share and hook up on the Internet can be overwhelming, especially to a business owner attempting to take advantage of search engine marketing and the social media craze.

Today you can create blogs, micro-blogs, share information using around forty different means of linking, emailing and Twittering, create at least sixty profiles and in general spend a great deal of time “marketing online” with little to show for it other than maybe a lengthy list of friends or followers.

In order to get the most our of your efforts you not only must know the tools of search engine marketing and how to use them but also have a strategic plan and campaign laid out that will take you and your business where you want to go.

Randomly creating profiles, joining online groups and posting may give you the illusion that you are getting the word out on what you do but the reality is that if you do not have clearly defined goals, purposes and products for these activities then you are not getting the true value of your actions and may be wasting your time altogether.

A vital step in putting together a search engine marketing campaign for your business is to identify your target audience and determine where they can be found online. This is not as easy as it sounds and if this step is omitted you could find yourself marketing your gourmet meat and cheese speciality shop to vegans.

There is a lot of advice out there on how to use social media tools to market and quite a bit of it is very good. But in order to truly expand your business online you need a specialist. You need someone who not only knows the social media and search engine marketing tools but who also knows the technology of public relations, publicity and marketing.

So the first step in creating a search engine marketing campaign that gets results is to do yourself a favor and hire a specialist who will take the time to layout a real plan and a true campaign that will increase your online presence, make you and your products or services well known and drive more traffic to your website.

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