Monday, March 9, 2009

Are You Using Search Engine Marketing (SEM) To Expand Your Business?

If not you should be. The Internet is so much more today than it was even just a few short years ago. Over 80% of American adults use a search engine such as Google to research a product or service before they buy it. If you do not know how to correctly market to your target public then you are not only behind the times but are most likely behind your competition. Search engine marketing (SEM) is a must for any business no matter the field or size.

Some companies try to short cut the system and will create shell profiles on social networking sites, ghost blogs and phantom groups in an effort to raise themselves in the search engine page rankings and while that might result in a short blip on the radar it will not produce the long lasting expansion that a true marketing plan will.

To succeed in search engine marketing you need to create an online presence that is real, useful and aimed at your consumers. Generic may be a smart choice when filling a prescription but not when you are making yourself known on the Internet.

Correctly done you can increase business from your existing clients and generate business from new clients using the Internet.

So, are you using search engine marketing to expand your business? Do you know how? Does your competition?

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